Search engine optimisation (SEO) is important for improving the visibility of your website. Increased visibility means increased traffic, conversions, and sales. Ensuring that your website is SEO-friendly means that your users will have a better user experience. User experience is one of search engines’ top-ranking factors as they want to ensure that searchers find the most accurate, up-to-date, and trustworthy content. Therefore, ensuring that your content is SEO friendly is vital for any website.
Here are our 3 top tips to ensure that your website is SEO friendly…
A responsive website for mobile users
A responsive website can be displayed on all browsers and devices regardless of the model. This means that visitors can have the best experience no matter whether on their mobile phone or desktop. 70% of web traffic comes from mobile phones and 80% of smartphone users will buy from companies with mobile sites that are easy to navigate. If your website only looks and works great on desktops then you could potentially lose out on most of your leads, conversions, and sales. Some benefits of responsive websites include:
· Decreased bounce rate
· Faster loading speeds
· Less duplicate content
· One single URL and HTML
Choose the right keywords and create unique content
Put yourself into the shoes of your customer and think, what would I search for if I wanted to find this website? As a starting point, you can conduct your own market research and ask your customers, family, friends, or colleagues what they would search for. Competitor’s websites are also a great place to go to find keyword inspiration.
Researching competitors’ websites will also enable you to figure out their messaging, what tone of voice they’re using, and how often they promote their products throughout the website. Once you have a list of ideas, Google’s keyword research tool will enable you to figure out whether the keyword gets enough monthly traffic and how difficult or easy the competition will be. Google’s keyword planner will also suggest idea’s so you can hunt for long-tail keywords. A content marketing agency is a great place to go for engaging and unique online content.
Make your pages indexable
Making your important pages indexable is one of the most important parts of ensuring you have an SEO Friendly website. An index is where search engines store website pages after crawling the world wide web. If a website is not in a search engine’s index, then users will not be able to find it. We recommend that you set up a Google Search Console account to check on the frequency of search engine crawls and the status of your indexed pages. If you find that some important pages are missing, submitting a sitemap will help Google to further understand the internal linking structure of your website and which pages you would like them to index and follow.