What tools can SMEs and Enterprises use to improve sales figures?
Implementing a successful content marketing strategy for your business is vital for long-term growth. However, 32% of B2B businesses rate their content creation workflow as fair or poor.
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You can’t do marketing on your own these days because it involves things like SEO, social media, and PPC. There are a lot of great online marketing tools that you can use to help you come up with a better solution on lead management software.
If you work for a small business, it’s imperative to find tools that will help you handle the wide range of marketing tasks you have to do.
The problem is that there are a lot of online marketing tools available now, and that number is only going to grow.
I bet you don’t have time to sort through that technology.
I’ve put together a list of online marketing tools I use, and love to help you find the best one for your business. Read on to find out about tools that will help you bring in new customers, keep them interested, and make them happy.
Tools for small businesses to market online
HubSpot: is free, but enterprise plans can cost up to $3,200 per month, depending on the project. HubSpot is a full-stack growth software that can help you improve all parts of your business. It has tools for marketing, sales, and customer service. HubSpot gives you everything you need to grow your business and get more customers.
A few of HubSpot’s products are free to start with. Set up lead capture forms, send kickback emails, and get basic analytics reports. You can also keep track of emails, set up sales meetings, and chat with visitors in real-time. You can even set up a help desk and ticketing system on the free premium plan, which you can then connect to the free CRM to get a complete picture of your customer.
With the Starter, Professional, and Enterprise tiers, things get more complicated after that. And if you use other marketing technology tools, like the ones on this list, you’ll likely be able to connect them to HubSpot and use them together.
BuzzSumo: prices start at $79 per month for paid plans.
BuzzSumo brings together influencers and companies that want to work with them. This tool is excellent for businesses that don’t know how to get in touch with their target audience. The user can search the database for the most influential people in their field and then reach out to them to make connections.
BuzzSumo also lets you see what was popular and talked about in the past. The analytics feature can show you what you should be watching and where you can make changes.
Lastly, you can use the tool to look at the most shared and linked-to content. Who is sharing and linking to it, how many followers do they have, and how can you get on their radar? BuzzSumo can help you find out.
Moosend:
price ranges from free to $8 or more per month, depending on how many people use it. Moosend is a platform for email marketing and marketing automation. It has many features, such as landing pages, subscription forms, and marketing automation.
The platform’s main features are Email templates and an easy-to-use drag-and-drop editor that doesn’t require any knowledge of code; advanced tracking and automation options; reporting and analytics that help you make decisions based on data more often; and more.
There are more than 80 integrations with CMS, CRM, eCommerce, lead generation, and list validation tools for users who don’t want to switch from one device to another. Integrations with Salesforce, Zapier, Facebook Lead Ads, and WooCommerce are some of the most used.
Overall, Moosend’s email marketing and marketing automation options let users make email newsletters, landing pages, or subscription forms and give them the data to make good decisions.
Pepipost
: The price of Pepipost starts at free and goes up based on how many emails you send. For example, 150,000 emails cost $25 per month. Pepipost is a cloud-based email delivery service that helps businesses send essential emails like notifications, newsletters, and updates. On average, it takes them less than five seconds to send something.
With their scalable servers, you can send billions of emails per hour and reach as many inboxes as possible with the help of AI.
The platform has the following features:
• Fast email delivery and inboxing that integrates easily with your custom applications and open sources email marketing platforms like Mautic and Mailtrain;
• Multi-user rights management so that you can share access to the dashboard without worrying about your data;
• Subaccounts so that you can manage billing and quotas for multiple sending domains from a single place;
• Subdomains so that you can manage billing and quotas for multiple sending domains from a single place;
• Sub.An AI-optimized backend that lets you find the users who are most likely to respond, the best time to send, and the best throughput to get to inboxes without overloading the servers of the people who will receive the messages.
If you want to switch from a different email delivery service, the APIs are easy to set up, and their support team can help you with the whole process.